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Exhibition Themes /
Shoes and Footwear /
KazShoes Autumn'2008
 KazShoes Autumn'2008
Date: October 28-30, 2008
Location: Almaty, Republic of Kazakhstan
Organized by: TNT Productions, Inc.
Edition: 7th
 KazShoes Autumn'2008 VII International Specialized Shoes Exhibition in Kazakhstan KazShoes Autumn'2008 - is a unique business event oriented on the wholesalers, retailers, agents and producers of Central Asia, it is the only specialized exhibition, held in Almaty, Kazakhstan.The VII International Specialized Exhibition of Shoes will be held from 28 to 30 of October, 2008 in Almaty in International Exhibitions Center “Atakent”, organized by TNT Productions Company.
Main themes of exhibition:
 Ladies fashion shoes and boots
Man fashion shoes and boots
Children’s footwear
Sports footwear
Professional footwear
Haberdashery (handbags, belts, suitcases etc.)
Accessories
Magazines and trade associations
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Previous Exhibition: Participants of KazShoesSpring'2008: there were over 50companies from 10 countries, such as: Kazakhstan, Turkey, Italy, Russia, Spain, Germany, Poland, Thailand, Ukraine, France. 
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Statistics of participants:
According to results of questionnaire of participants the majority of exhibitors have stated a good estimation of organization of the exhibition. An overall objective of participation exhibitors have put search of the wholesale buyer, distributors (87 %), an establishment of new business contacts, advertising of the company (13 %).
Achievement of the exhibition purposes:
Made good presentation of company: 31% Meet potential clients: 60% Sighed contracts: 78% |
Informational Support: The limited liability Kazakhstany-German enterprise “Burda-Alatau Press”,Magazine “Vintage”, Business in Kazakhstan, Vitella group, publishing houses “Afisha”, Forpost, Razvitie KZ, Srochno trebuyutsya, RDV, newspaper “Srochnye vakansii”, web-portal www.zarplata.kz, magazine “FMD”, Trade House “Voskhod”, RDF Company – Turkey
Exhibition Venue: KazShoes Autumn'2008 will be held in Kazakhstan's most central exhibition venue, the International Exhibition Centre "Atakent", pavilion number 9B. This facility is in the center of the city and hosts most national exhibitions and is very well known by all importers, distributors, wholesalers, retailers and large commercial buyers. | Advertising campaign:
The principle target areas for visitor promotion were the Kazakhstan, Uzbekistan, and Kyrgyzstan. To make sure that the right people attend, we will organize a comprehensive national and regional advertising campaign that will focus on attracting business visitors involved with the importing, wholesaling and retailing of footwear.
Distribution of brochures, letters and invitation tickets among footwear companies offices and competitive exhibitions. (50 000);
Advertising in Sartorial magazines and daily news papers and Inserts
Allocation of posters in the trade housed and boutiques of Kazakhstan.
T.V. and Radio Promotion
Placing of advertising jingle on loudspeakers in the trade houses of Kazakhstan.
Outdoor: Allocation of banners and cross roads in Kazakhstan. Placing of information posts in fashion stores
Telephone-Marketing. Work of call-center: calls to all companies of footwear industry, boutiques, retailing companies, wholesalers, agents in Kazakhstan, Russia, Ukraine,Kyrgyzstan, Uzbekistan.
E-marketing: Allocation of advertising banners and posting of information on footwear Internet resources all over the world, particularly in Kazakhstan, Russia, Ukraine, Byelorussia,Turkey, USA, Italy etc.
Continuous e-mail campaigns were issued to complement the postal campaign, encouraging people to pre-register for the exhibition.
KazShoes is an international exhibition of shoes, and it is the only specialized show in Central Asia. The exhibition is been held in business center of the Republic of Kazakhstan Almaty city. |
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Supported by:
The ministry of industry and trade of RK Almaty City Chamber of commerce and industry of RK Association of light industry enterprises of RK |
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