The principle target areas for visitor promotion were the Kazakhstan, Uzbekistan, and Kyrgyzstan.

To make sure that the right people attend, we will organize a comprehensive national and regional advertising campaign that will focus on attracting business visitors involved with the importing, wholesaling and retailing of footwear.

 Distribution of brochures, letters and invitation tickets among footwear companies offices and competitive exhibitions. (50 000);

 Advertising in Sartorial magazines and daily news papers and Inserts

 Allocation of posters in the trade housed and boutiques of Kazakhstan.

 T.V. and Radio Promotion

 Placing of advertising jingle on loudspeakers in the trade houses of Kazakhstan.

 Outdoor: Allocation of banners and cross roads in Kazakhstan. Placing of information posts in fashion stores

 Telephone-Marketing. Work of call-center: calls to all companies of footwear industry, boutiques, retailing companies, wholesalers, agents in Kazakhstan, Russia, Ukraine,Kyrgyzstan, Uzbekistan.

 E-marketing: Allocation of advertising banners and posting of information on footwear

Internet resources all over the world, particularly in Kazakhstan, Russia, Ukraine, Byelorussia,Turkey, USA, Italy etc.

 Continuous e-mail campaigns were issued to complement the postal campaign, encouraging people to pre-register for the exhibition.

KazShoes  is an international exhibition of shoes, and it is the only specialized show in Central Asia. The exhibition is been held in business center of the Republic of Kazakhstan Almaty city.