Exhibition goal - widening geography of import to Kazakhstan, and development of the middle segment shoes, orienting on CIS and European countries.

Exhibition themes:

Ladies fashion shoes and boots

Men's fashions shoes & boots

Children's footwear

Sports footwear

Accessories

Magazines and trade associations

Previous Expo:

Participants of KazShoesAutumn'2006: there were 50 companies from 8 countries, such as: Kazakhstan, Turkey, Germany, Italy, Russia, Spain, Ukraine, and Byelorussia.

Informational Support: Shoes Report (Russia), Turkish Shoes (Turkey), Modnij Magazine (Russia), Ya - Rukovoditel' (Kazakhstan), ExpoUA (Ukraine), Optovik-K (Kazakhstan), Afisha (Kazakhstan), TH Viskhod (Kazakhstan), Discount (Kazakhstan), MIMI (Kazakhstan), Forpost (Kazakhstan), Marketing of Goods and Services (Kazakhstan).

KazShoes Spring'2006 became a serious business event for all footwear industry of Central Asia. There were conferences and seminars in the program of exhibition, devoted to orthopedic footwear and its influence of feet, review of Kazakhstan footwear market, problems and solutions in transportation and custom clearance of footwear products and means and accessories for the shoes care.

KazShoes Autumn'2006 has attracted wide audience of visitors. Exhibition was visited by wholesalers 57%, retailers 17%, agents and potential buyers. Amount of visitors was for the period of exhibition 6,200 out of them business visitors - 5,766.

Exhibition Venue:

KazShoes Spring'2007 will be held in Kazakhstan's most central exhibition venue, the International Exhibition Centre "Atakent", pavilion number 11. This facility is in the center of the city and hosts most national exhibitions and is very well known by all importers, distributors, wholesalers, retailers and large commercial buyers.

Advertising Campaign:

KazShoes Spring 2007 is an international exhibition of shoes, and it is the only specialized show in Central Asia. The exhibition is been held in business center of the Republic of Kazakhstan Almaty city.

The key to success in any exhibition is for exhibitors meet the right people. To make sure that the right people attend, we will organize a comprehensive national and regional advertising campaign that will include:

Direct mail of invitations to wholesalers, retailers and producers of footwear in Central Asia

Print advertising in all Central Asian trade magazines

Loudspeakers systems in the main trade houses of the region

Posters in the main trade malls

TV advertising in Kazakhstan

Regional radio advertising throughout Kazakhstan

Telemarketing campaign to target VIP guests in Central Asia.

If you would like to get detailed marketing campaign plan, please contact the organizing comittee

Supported by:

City of Almaty

Ministry of Trade and Industry of the Republic of Kazakhstan

Association of Light Industry Companies of Kazakhstan